Who Run the World? Girls!

Pexels Happy International Women's day! In 2019, there is nothing more relevant that fighting for gender equality. And by the media takeover this day has, everyone is right on trend. For me, I am looking at all those powerful ladies around me and making sure to celebrate them with a social media post, a text, … Continue reading Who Run the World? Girls!

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Disaster Relief: Blending Crisis Communications with CSR

Pexels When we talk about "climate change" what do you think of? Gone are the days of myth and uncertainty or the movies that frightened the population because the world was going to end in 2012. Now, we can see how this phenomenon has completely changed our world in real ways, and discussing climate change … Continue reading Disaster Relief: Blending Crisis Communications with CSR

How to Use Social Media in Strategic Cause Messaging

Pexels We’ve talked a lot about the importance of social media on this blog. At its core, it is how modern communicators tailor various platforms to send messages to many publics. This could be an idea, a product, or simply a relatable phrase that connects audiences to this brand. With social causes, partnerships and various … Continue reading How to Use Social Media in Strategic Cause Messaging

Is Fast Fashion Slowing Us Down?

Pexels You know those places where clothes seem to be in a giant unorganized heap? Where you fight to grab what you can, knowing you can’t see everything, while aggressive music plays in the background? It sounds like my closet, but that's not what this post is about. I'm talking about fast fashion stores. Such … Continue reading Is Fast Fashion Slowing Us Down?

Taking A Stand: Brands Communicate Politics

Pexels Let's not get too political tonight... Actually, let's! With a lot of divide in the United States today, it’s common to see companies standing up for their brand's political values in external ways such as twitter, advertising or company policy changes. Even more so, it is difficult to remain silent in the political conversations … Continue reading Taking A Stand: Brands Communicate Politics

So What About Sin Companies?

Pexels We know that every modern company has a responsibility to the environment or social factors. So what about the grey area in companies that turn away from "goodness" in the very product they sell? Let’s look at companies that have “sin” written all over it. For those who don’t know, these are companies that … Continue reading So What About Sin Companies?

5 Things To Know about the Socially Responsible Generation

Pexels The "millennials" seems to be at the forefront of consumer conversation these days. But who are these young group of people that my grandparents can't stop complaining about? Right now, millennials are ages 23-36. Meaning they are just entering the work force or their careers are starting to take off. I like to think … Continue reading 5 Things To Know about the Socially Responsible Generation

Behind Closed Doors: Why Great Company Culture is a Necessity

Pexels.com It’s time to go deeper. I mean, let’s dive into the inner workings of internal social responsibilities of brands. In this digital age, social media platforms connect the public to corporations with an unprecedented exposure, whether the company puts it out there or not. It's almost as if organizations reside in a glass house … Continue reading Behind Closed Doors: Why Great Company Culture is a Necessity

Gaga’s Voice Amplified Through Born This Way Foundation

This week, my PR class took a closer look at all things non-profit. Connecting to my passions in entertainment, I wanted to highlight one of my favorite stars that shows a tremendous amount of care to youth related social issues. If any of you saw A Star Is Born recently and can’t seem to get … Continue reading Gaga’s Voice Amplified Through Born This Way Foundation

The Sustainable Delivery Service That Checks All The Boxes!

source: Flickr A recent story on Fast Company gained my attention this week. Coincidentally, I had just run out of my favorite shampoo and watched as my recycling bin gained another plastic bottle. Meet Loop, the sustainable packaging company that has changed the story for consumers. Partnering with brands such as Pantene, Gillette, Clorox and … Continue reading The Sustainable Delivery Service That Checks All The Boxes!